Cereal magazine pop up shop

8th December 2014

By Zoe Parker

On Saturday Jamie and I went to check out the Cereal Magazine Winter pop up shop in Shoreditch. We always get invited to lots of amazing magazine events but in the past have never been able to attend them as we lived too far away! It’s so cool living in London as now we can go and see what these events are all about and actually meet the people behind these beautiful magazines.

As you may have guessed, Cereal is one of our absolute favourite magazine/journals here at deVOL, it’s got such a simple and understated style about it, each page is so thoughtfully designed with a super effortless feel.

Cereal organised their Winter pop up shop to launch the brand new issue of the magazine and to showcase some of their collaborative projects. Cereal have collaborated with ‘Void’ on a beautiful watch, with ‘Honest’ on a pine scented candle (which smells amazing!!) and with ‘Esk’ on a gorgeous soft cashmere scarf to name just a few. All of these products were available to buy at the pop up shop along with the brand new volume 8 of Cereal, which is as beautiful as ever.

Cereal also teamed up with ‘Meticulous Ink’ at the pop up to put on two calligraphy classes, I saw some work from the morning class and it looked so cool! I would have loved to have a go.

I was super happy when I found out that the pop up shop was going to be held at The Ace Hotel in Shoreditch, London. I remember first reading about this hotel on a Remodelista post about a year ago and I’ve remembered it ever since (check the post out here). I love the simple and unique design of each room, they’ve got a vintage feel to them with vinyl collections and record players and a simple colour palette of dark greys, blues, blacks and neutrals. It definitely suits the Cereal style so well.

It was so fun to be able to visit this little pop up shop and see the amazing Ace Hotel, and to top it off we saw our new advert printed in the brand new issue. It looked beautiful and clean and simple. We were chatting to the editor and creative director of the mag and they said they look forward to receiving our advert copy each month as it just fits so perfectly in with the Cereal look and there’s never anything that needs to be changed! It was so good to hear that they love what we do. Thank you Cereal!

We sell each issue of Cereal at our Cotes Mill showrooms and will have the brand new Volume 8 in stock very soon!

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