Get to know deVOL’s Creative Director, Helen Parker
3rd September 2025
If you watched our TV show, ‘For The Love Of Kitchens’, you’ll probably know (and love) our Creative Director, Helen. But for those of you who haven’t been able to catch the episodes, we thought you might like to know a little bit more about the person behind deVOL’s unique and beautiful style… We asked our followers to send over a few questions and there were so many good ones, thanks everyone!! Helen has picked out a few of her favourites to answer and we’ve popped them all down below.
Meet our Creative Director, Helen Parker.
What books inspire you in your creativity and designs?
I have so many books, but to be honest my inspirations come from actual places I visit, different countries, markets, restaurants, homes.

Where do you go clothes shopping?
I keep all my clothes, some from thirty years ago, so I have rather too many, but I still wear most of them. I like to buy things when I’m on holiday or vintage, something different always appeals to me. I also love DÔEN, Toast, the sadly closed Cabbages and Roses and Levi jeans.

What do you like most about your job?
The freedom to design and create spaces in all our showrooms across the world and fill them with old and new things that inspire me and other people. I also love being able to choose vintage and antique pieces to give our showrooms their own personalities.

What is your very favourite thing in your house?
Gosh, I don’t know, I have a lot of old things from my father who loved books, antiques, pottery and maps. So probably all the things that remind me of him.

What’s your favourite deVOL item?
Most definitely our Classic furniture, Paul designed this range of freestanding cupboards over thirty years ago. Without our Classic cupboards deVOL would not be what it is today and neither would I.

Best concert you have seen?
Arctic Monkeys at Hillsborough Park, Sheffield 2023
Favourite Instagram follows?
There are so many amazing accounts I follow, but I get most excited when I see posts pop up from my family and people I know. Nothing fancy or styled just simple pictures of people having fun or on holiday.
Favourite colour?
Easy peasy, pink!!!!

What is your favourite decade for design of interiors or fashion?
For fashion definitely the 70’s, I love little t-shirts and bell bottom jeans and hippy dresses. Lots of jewellery and floaty stuff!!!

Where’s your favourite holiday destination?
Well, it was always anywhere in the Mediterranean, especially Greece, but since going to Thailand last year it’s got to be Thailand, but only just!!!

Where is your favourite place to draw inspiration from?
It’s been said too many times before but it’s always the same answer, Princelet Street, Wilkes Street and Fournier Street, East London.

Where do you save vs splurge?
Save on secondhand jeans, basic authentic holiday accommodation, local restaurants, old crockery and glassware.
Splurge on good produce, good shoes, good shampoo, white t-shirts, presents, anything Astier de Villette.

What’s your pet peeve in standard kitchen design?
Tray slots, wine racks, appliances on worktops and metal tile trims.
When you are sourcing for yourself, do you imagine the piece in your home or just decide that you love it, and know it will organically find a home in your home?
Good question!! Because I am the worst at buying things I love but don’t need, but I always find a little spot for them. There’s always room for a bit more tat and clutter!!

What are your kitchen must-haves for (a) function and (b) design?
Function – somewhere comfy to sit and somewhere nice to eat.
Design – carefully considered lighting is the most important choice for me. Simplicity and atmosphere are sooooo important.

When designing and styling a space, where to start? With a special item? A colour? A gut feeling?
A special item, something that just makes you think, I love that!!!!

If you weren’t a kitchen designer what would you have liked to have been?
An artist and a cook living in a simple home with lace curtains on a Greek island by the sea with Paul.

Wow, that was fun. Thanks again to Helen and everybody who sent in a question. You can follow along with Helen on her Instagram, @hapdesigns, or watch her and Paul on our TV show, ‘For The Love Of Kitchens’.